Which system supports the organization's efforts to manage customer relationships effectively?

The correct answer, Customer Relationship Management (CRM) system, is specifically designed to support organizations in managing their interactions with current and potential customers. A CRM facilitates the collection, analysis, and reporting of customer data, enabling businesses to enhance customer satisfaction, streamline communication, and improve overall customer service. It consolidates customer information in one place, allowing for more personalized and effective marketing, sales, and customer support efforts.

Unlike a Content Management System (CMS), which focuses primarily on the creation and management of digital content, or a Data Management Platform (DMP), which deals mainly with gathering and analyzing third-party data for targeted advertising, a CRM is directly aligned with relationship management. Additionally, Service-Oriented Architecture (SOA) is an architectural pattern that allows different services to communicate with each other, but it does not specifically cater to customer relationship management.

Thus, a CRM system is uniquely suited to fulfill the goal of managing customer relationships effectively, providing tools and insights that help organizations foster long-lasting customer connections.