Which management system focuses on tracking customer interactions and data?

Customer Relationship Management (CRM) systems are specifically designed to capture, analyze, and manage customer interactions and data throughout the customer lifecycle. These systems help organizations improve customer satisfaction, streamline processes, and enhance profitability by providing insights into customer behavior and preferences.

CRMs gather information from various communication channels, such as email, social media, and phone calls, consolidating this data to provide a comprehensive view of each customer. This capability enables businesses to tailor their marketing efforts, foster stronger customer relationships, and address customer needs effectively.

While the other options serve essential functions in different areas of an organization, they do not focus primarily on tracking customer interactions and data. Data Warehousing Systems deal with large volumes of data storage and analysis for business intelligence purposes, Content Management Systems focus on managing digital content and documents, and Enterprise Service Buses facilitate communication between different systems but are not designed for managing customer data specifically.