What type of information is classified as Personally Identifiable Information (PII)?

The classification of Personally Identifiable Information (PII) is centered around the ability of the information to identify a specific individual. PII includes data that can be used on its own or in combination with other information to identify an individual. Examples of PII include names, Social Security numbers, email addresses, and phone numbers.

In contrast, the other options suggest types of data that do not directly identify people on an individual basis. Organizational financial performance relates to the performance metrics of a business rather than information that ties directly to an individual. General demographic data refers to aggregate information about population characteristics and lacks specific identifiers for individuals. Statistical data on user behavior focuses on patterns and trends in user activities rather than linking data to individual identities. Thus, the correct classification of PII is distinctly about information that directly identifies individuals, making the second choice the accurate one.