What is the primary goal of Privacy in relation to personally identifiable information?

The primary goal of privacy concerning personally identifiable information (PII) is to protect sensitive information from exposure. Privacy measures aim to keep individuals’ personal data secure and confidential, ensuring that it is not accessed, shared, or disclosed without their consent. This involves implementing policies, technologies, and practices that limit access to PII and prevent unauthorized use or breaches. By safeguarding this data, privacy protection helps to maintain trust between individuals and organizations, reduce the risks of identity theft, and comply with legal obligations surrounding data protection.

While enhancing user experiences and facilitating data sharing can be relevant in certain contexts, they are not the primary focus when it comes to privacy. Ensuring data longevity is also not directly associated with the fundamental concept of privacy, which is primarily centered around securing and protecting personal information.