What does Data Loss Prevention (DLP) primarily aim to protect?

Data Loss Prevention (DLP) primarily aims to protect sensitive data from being exposed, accessed, or potentially leaked outside of an organization. This includes personally identifiable information (PII), financial data, intellectual property, and other confidential business information. DLP solutions help ensure that sensitive data is not transmitted or shared inadvertently or maliciously, thereby maintaining confidentiality and complying with various regulations related to data protection. By monitoring, detecting, and controlling data transfer activities, DLP tools provide a robust framework for safeguarding sensitive information against both insider threats and external attacks.

In contrast, while malicious software and unauthorized access are important security concerns, DLP is specifically focused on the integrity and privacy of sensitive data rather than these broader threats. Additionally, network performance is more related to the overall efficiency of the network rather than the protection of individual data assets. As a result, the focus of DLP directly aligns with the protection of sensitive data, making it the correct answer.